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Direct Sales Industry

  • The Direct Selling Association was founded in 1910, has 251 members that account for over 90% of industry salespeople.
  • Corporate owners of the direct selling concepts are increasing, such as Berkshire Hathaway (Pampered Chef), Reader’s Digest (Taste of Home Entertaining), AOL Time Warner (Southern Living at HOME), and Citigroup (Primerica Financial Services).
  • Global retail sales for direct selling was estimated to have reached $109 billion in 2006 consisting of 61.5 million salespeople, of which the US account for about $32.1 billion with 15.2 million salespeople.
  • Demographics highlights for the US are women (85.2%), part-time (89.9%), and married (76%).
  • 75.2% of industry sales are done face-to-face with another 24.8% remote selling (phone, internet, fax, etc.), and 3.9% at the workplace.